Market Segmentation Methodology -Attacking the "Too Hard" Basket

Friedrich Leisch
University of Natural Resources and Applied Life Sciences Vienna (BOKU Wien)
Applied Statistics and Computing

VSC project / type: 70419 / funded

VSC-2 / status: 2013-06-26 - 2016-06-28 / finished

Publications:

  • Dolnicar Sara, Gruen Bettina, Leisch Friedrich
    Increasing sample size compensates for data problems in segmentation studies
    JOURNAL OF BUSINESS RESEARCH 69, 992 (2016)



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